Why Start with Culture?

Most practice owners focus only on increasing patient volume—but the key to lasting success starts at the core of your practice: your team. When everyone is aligned, engaged, and working toward the same vision, patient satisfaction and profits naturally follow.


A thriving internal culture sets the stage for every other success your practice achieves.

A Strong Culture Means:

  • A Team You Can Trust

    Empowered staff who know their roles, communicate clearly, and uphold your standards—even when you’re not there.

  • Time Off Without Worry

    Confidently step away from the chair, take a vacation, or leave early knowing the practice runs smoothly without you.

  • Consistent Patient Experience

    Patients return and refer others because they feel the positive energy of a unified team every time they visit.

  • Long-Term Stability & Growth

    With a solid cultural foundation, scaling becomes easier. New hires integrate seamlessly, and improvements stick.

Early Access

Pre-CE access available for a limited time. You get 90 days access at this early bird price.

Introducing the Step-by-Step Framework to World-Class Culture

In this course, you’ll uncover exactly what you need to transform an okay dental practice into a truly exceptional one.. Think of it as the DNA that holds your dream practice together, making every new hire, patient interaction, and growth milestone feel intentional, fulfilling, and smooth.

Here’s what you’ll learn:


Define Your Vision & Core Values

You’ll start by getting crystal-clear on the kind of practice you want to run—one that reflects your highest values and long-term goals. Discover how to translate what’s in your head into a guiding vision your entire team can rally behind.


Develop a Leadership Mindset (Even If It Doesn’t Come Naturally)

Feel more confident in the driver’s seat of your practice. We’ll break down the traits and habits of effective leaders—no jargon, no fluff—so you can inspire your team, make tough calls, and keep everyone moving forward together.


Build a Positive, Engaged Team

Say goodbye to high turnover and lukewarm staff meetings. You’ll learn proven strategies for hiring “right-fit” team members, setting clear expectations, and creating an environment where everyone feels valued, heard, and eager to do their best work.


Elevate Your Patient Experience

Your patients pick up on the energy of your team. By establishing a culture where people genuinely care, you’ll see patients becoming loyal fans who trust your expertise, rave about their visits, and refer their friends.


Implement Systems That Stick

From streamlined communication to standardized procedures, we’ll show you how to introduce simple yet powerful systems that make scaling feel natural. With the right structure in place, new hires integrate smoothly and improvements actually last.


Create a Practice That Supports Your Life

The ultimate goal? More time, freedom, and joy. By locking in a world-class culture first, every other success—be it going out of network, adding associates, or increasing revenue—becomes attainable, manageable, and sustainable.


By the End of This Course…

You’ll have a clear roadmap and the confidence to cultivate the type of culture most dentists only dream about. No more feeling chained to the chair or held hostage by staffing issues. Instead, you’ll have a practice that fuels your life, delights your patients, and inspires your team—day in and day out.

Meet Your Teachers

We’re Dr. Melanie and Jody Pugh, and over the last 20 years, we’ve transformed a once-traditional dental office into a thriving, community-loved dental practice. We’re known for: • 900+ 5-Star Google Reviews: Patients sing our praises freely, no prompting needed • Top Local Rankings: Consistently recognized as a go-to dental provider in Bonita Springs • Low Staff Turnover: Our team stays for the long haul, ensuring stability and effortless scaling • Community at the Core: Engaging in local events and supporting charities, we’ve become a true pillar of our community • Sustainable Profit & Growth: By focusing on culture first, we’ve enjoyed steady gains that allow more freedom in both business and life We’ve walked the path you’re on and know that a strong culture is the key to unlocking the practice you’ve always envisioned. Now, we’re excited to share our proven strategies with you!

What’s Included When You Join the Pre CE version

When you enroll in the Dream Practice Fundamentals course, you won’t just get information—you’ll gain a complete system for transforming your practice from the inside out. Expect:

Monthly Q&A Sessions
Join live group calls to clarify concepts, tackle challenges, and stay on track. Connect with like-minded dentists aiming for the same goals.

A Proven System
You’ll receive step-by-step frameworks, templates, and action plans that take the guesswork out of building a culture-first practice. Every lesson is practical, actionable, and designed to produce tangible results.

Course curriculum

    1. Ch 1 Lesson 1: Course Overview and Objectives

    2. Pacing Guide

    3. Student Workbook & Notes Download

    4. Ch 1 Lesson 2: Do I Have to Go Out of Network with Dental Insurance?

    1. Ch 2 Lesson 1: Your Mindset, Part 1

    2. Ch 2 Lesson 1: Your Mindset, Part 2

    3. Ch 2 Lesson 3: Creative vs. Analytical Mind and the Thinking Hats

    4. Ch 2 Lesson 4: Your Compelling Vision

    5. Ch 2 Lesson 5: Your Business Philosophy

    6. Ch 2 Lesson 6: The Execution Loop

    7. Ch 2 Lesson 7: The Execution Zone

    8. Ch 2 Lesson 8: Focus

    9. Ch 2 Lesson 9: What is Leadership?

    10. Ch 2 Lesson 10: Characteristics of a Leader

    11. Ch 2 Lesson 11: Implementing a Quality System

    1. Ch 3 Lesson 1: The Culture Blueprint

    2. Ch 3 Lesson 2: The Triangle Continuum

    3. Ch 3 Lesson 3: Building Your Right-Fit Team, Part 1

    4. Ch 3 Lesson 4: Building Your Right-Fit Team, Part 2

    5. Ch 3 Lesson 5: Hiring Your Right-Fit Team, Part 1

    6. Ch 3 Lesson 6: Hiring Your Right-Fit Team, Part 2

    7. Ch 3 Lesson 7: Individual Workplace Styles

    1. Ch 4 Lesson 1: Resources

    2. Ch 4 Lesson 2: Wrapping Up and What's Next

    3. But Before You Go!

About this course

  • $399.00
  • 25 lessons
  • 4.5 hours of video content

Secure Your Spot & Transform Your Practice

Make 2025 the year you finally stop feeling overwhelmed and start feeling supported—by your team, your patients, and the systems you’ve put in place. By investing in culture, you’re setting yourself up for freedom, stability, and lasting success.

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