Build Your Dream Dental Practice
Transform your practice from struggling to thriving, with proven business strategies and expert mentorship.
Or Does This Sound too Familiar?
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You’re working harder than ever and making less
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Insurance companies are reducing fees and your profit.
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Your team feels like more of a burden than a support system.
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You feel drained from administration to the chair.
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You wonder if your private practice can support the life you want.
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You want less administration pain and more patient time.
Having cracked the code in our own practice,
we created this Academy to share the knowledge gained from our two decades of experience.
These operating systems, that have proven successful in our own
insurance free, fee-for-service practice,
will be successful for you too.
“Jody has a unique gift for seeing not only what a business can be, but what it should be—built on relationships, trust, and alignment with deeper values.
If you’re lucky enough to work with Jody, you’ll not only get expert-level guidance on business and marketing, you’ll get a leader who genuinely cares about helping you succeed.”
Pugh Leadership Academy is a dental practice management authority and advisor focused exclusively on private dental practice success.
The Academy was conceived as an answer to private practice owners who want fewer headaches and more time with patients.
We've created this masterclass because you deserve a practice that fuels your life—not one that takes it over.
Take the first step toward reclaiming your time, increasing your profits, and building a practice you love.
Don’t wait—start transforming your practice today.
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Masterclass: Foundations of a Fee-for-Service Dental Practice
Course"I just finished listening to your introductory course and I actually took notes. Wow! It’s amazing!" Dr. Popescu Master the essential elements to build a thriving fee-for-service dental practice, enhance patient experience, and boost profitability.
Enroll for free
It’s Time—Drop Your PPO Insurance Plans
We know this can sound daunting. We’ll guide you in evaluating your readiness, ensuring your practice is financially and operationally prepared for the transition. You'll learn how to communicate the benefits of personalized, high-quality care to patients and develop retention strategies like flexible payment options and enhanced experiences. You’ll also streamline financial systems, set transparent pricing, and implement safeguards to minimize risks during the shift. Step boldly into a future where your practice thrives on its terms, delivering uncompromised care and achieving the freedom you deserve.
Common Questions from Dentists Like You
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I'm concerned about losing patients if I drop insurance. How do you address that?
We understand that's a common concern. In the masterclass, we'll walk you through proven strategies for communicating the value of your services to patients and building a strong patient base that prioritizes quality care. We'll also discuss flexible payment options and strategies for attracting patients who appreciate a fee-for-service model. You'll learn how to position your practice as a premium provider and build patient loyalty that goes beyond insurance coverage.
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My practice is already struggling financially. Can I really afford to invest in this program?
That's precisely why this masterclass is so important. We'll show you how operating outside of insurance networks can actually increase your profitability. By setting your own fees and focusing on high-quality care, you can generate more revenue and reduce the administrative costs associated with insurance claims. We'll also cover financial management strategies to optimize your practice's performance and create a sustainable business model. Investing in this program is an investment in your future financial stability.
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I'm overwhelmed with administrative tasks. Will this program really help me reduce that burden?
Absolutely. A significant portion of the masterclass is dedicated to streamlining operations and reducing administrative overhead. We'll provide you with practical tools and systems to simplify billing, manage your team effectively, and minimize the time spent on paperwork. By focusing on efficient systems, you'll free up valuable time to focus on patient care and grow your practice.
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I've tried other practice management programs before, and they didn't work. What makes this one different?
What sets us apart is our real-world experience and proven success in building an insurance-free, fee-for-service practice. We're not just teaching theory; we're sharing the exact systems and strategies that we've used to create a thriving practice. The masterclass provides a step-by-step roadmap tailored specifically for private dental practices, focusing on actionable strategies you can implement immediately. We are also focused on the culture of your practice, which is often missed in other programs. We also provide ongoing support and guidance to ensure your success.
Meet the Pughs
Melanie & Jody Pugh
We did it and you can too!
MELANIE PUGH, DMD, PA is a practicing dentist and private practice owner in Naples, Florida. Together with her husband, Jody, they operate what Melanie calls ”my dream practice.” With over 25+ years of dental experience, Dr. Pugh learned from experiences in public health, DSOs, and as a private practice owner.
JODY PUGH, a former corporate sales trainer and licensed facilitator, Jody has an MBA in business administration and has a keen eye for keeping processes simple but systematic. As a Practice Manager, he has refined private practice operating systems for two decades.
JODY PUGH, a former corporate sales trainer and licensed facilitator, Jody has an MBA in business administration and has a keen eye for keeping processes simple but systematic. As a Practice Manager, he has refined private practice operating systems for two decades.
